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Telling great stories about your brand through animated videos is the perfect mix you need to excel at the brand’s marketing communication. There are plenty of types for animated video production, including 2D explainer videos that you can use to boost your brand image.
The 2D animated explainer videos are a highly creative way to explain your product or service to the customers while keeping them entertained. These videos are very popular among brands and businesses that want to grow their business faster.
There are numerous benefits of a 2D Explainer Video. First is speed; you quickly get to explain the whole deal to the customer while they only have to pay attention. This works far better than trying to describe your products or services through long captions or descriptive instruction manuals.
The 3D animation explainer videos came like a wave of technology that surprised the world. People have been mesmerized by this technology for as long as they have known it. The beyond par visual effects promote involvement from the viewers. They enhance your brand’s image and help you come across as an elite brand. Your customer base becomes highly impressed, and brand retention increases by manifold. 3D animated videos are also cost-effective as compared to live-action videos that require extremely high production spend.
There are interactive animated videos, then there are captivating animated videos. Motion graphics are just that. Motion graphics designer creates these videos in a way that the text and objects keep moving from one to another, in a meaningful and rhythmic manner.
Motion graphics animations keep the viewer involved until the very last minute. It is a strong tool to tell a compelling story and leave the viewer spellbound. If you utilize the power of motion graphics for your brand, you are putting in the best bet to win your customers’ hearts.
Talk about artistry infused in a video. Whiteboard animation is the most stimulating form of animated video content that takes your customers through an enthralling journey. It creates such an immersive experience that the viewer feels like they are drawing along with. And it has been proven by scientific research that as we see a human hand drawing something, our brain acts as if we are drawing it ourselves. It creates the highest level of engagement and releases dopamine in the viewer’s body, which in turn gets associated with your brand.
Storytelling is the art that binds customers with a brand emotionally. It helps them understand where the brand comes from and why. At the same time, Custom Animated Videos are the best form of content to grab your customer’s attention and communicate your business creatively.
And the spellbinding combination of both can do wonders for your business.